Team

Meet The Team

Our team is the driving force behind our mission to protect and empower creators. Each member brings a unique blend of expertise and dedication to the table, united by a common goal: to ensure that your creativity is valued, respected, and safeguarded.

F. Elusio Zafar Alcalde

CEO and Co-Founder
Elusio graduated from the Inns of Court, now City Law School. Elusio has worked as a lawyer in the UK working in property and tax law creating global SPVs and advised on transfer pricing for multinational corporations, global banks, and hedge funds. Elusio has 15 years of experience in global tax and technology systems. 

Elusio helped code automatic tax transfers on the Interledger (an interoperable) protocol and he has invented a new system for Digital Tax Stamps and Distributed Tax Ledgers to allow digital payments to transact across global tax jurisdictions and was awarded a Smart Grant Award. 

Elusio has invented cloud computing insurance (patent pending), optimized storage and processing of unstandardized geographic-specific nonlinear network data (patent pending), mitigating time synchronization latency in computer networks (patent granted), and dynamic meta-tagging protocol (patent granted) for AI and machine learning models to authenticate data.

Jeff Gordon

COO and Co-Founder
Over 15 years experience with launching startups to scaling publicly traded companies, Jeff is a seasoned executive and entrepreneur. Jeff's passion is metric driven sales & marketing automation for long term growth. 

In 2015, Jeff co-founded the B2B agriculture eCommerce platform Agron.io and later sold to Grow Generation Corp (NASDAQ:GRWG) in 2021. Before co-founding Agron.io, Jeff has grown and launched products for FinishLine.com, Intuit, Sports Authority, & Dex Media (Dex One). 

Currently, Jeff is focused on creating intellectual property and software innovations for creative rights and insurance.

Julia Ann Conley

Director of Strategic Partnerships
Julia Ann Conley is a strategic partnerships lead with 10 years of experience at the intersection of culture, technology, and the creative economy. She has developed and led strategic partnerships with NYFW, The Recording Academy, and global brands including Gucci, Red Bull, Nestlé, Alo Yoga, Galerie Gmurzynska, Convicts Media, and Matte Projects, amplifying artist voices across fashion, music, media, and visual art.

She began her career at Mixer – The Creative Network, a technology platform for creative professionals, where she led marketing and community strategy to drive engagement and industry partnerships. Julia later served as Director of Events & Programming at Spring Studios, where she developed platforms for creators and produced large-scale events featuring artists such as Diplo, Kaytranada, and Aluna.

She forges strategic alliances that connect creators with the platforms and partners that protect their work, expand their visibility, and drive long-term value in the age of AI.

Tom Wesley

Lead Developer
Tom has worked in Cloud for 7 years in a multifaceted capacity encompassing software engineering, sales, and much more. He received an MBA from the University of Alabama in 2018 and has started his own fractional consulting company. His education background is in mathematics and he continues to use that skill set in pattern based graphic design and video game development.

Faith Yuki Gordon

International Business Development
Faith is an accomplished professional in the entertainment, fashion, and travel industry, currently serving as the Creation Rights Director of International Business. Faith brings extensive expertise in rights management, licensing, and international marketing to her current position. Her career is marked by a passion for supporting creators, evidenced by her work in negotiating deals and managing intellectual property across music, film, and television sectors in South East Asia. Faith is committed to fostering creative talent while ensuring the protection and monetization of their work, making her a pivotal figure in the intersection of entertainment and rights advocacy.
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