Advertising

Problem:

Modern advertising relies on fast-moving, multimedia campaigns that span video, sound, UGC, influencer content, AI tools, and dynamic distribution. But verifying rights across all assets such as scripts, visuals, voiceovers, stock, music, AI elements, is error-prone, legally risky, and hard to enforce at scale. Unlicensed reuse, expired rights, AI-generated imitations, and misattributed work put brands at financial and reputational risk.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: All campaign asset, storyboards, videos, taglines, voiceovers, music, AI prompt, are registered and linked to creators, collaborators, and vendors. The Provenance Graph captures full creative lineage.
• License: Apply Smart Licensing to control how, where, and for how long content is used, e.g., influencer clips licensed for 6 months, voice talent excluded from AI synthesis, or stock footage tied to territory restrictions.
• Monetize: Dynamic Metadata embeds licensing terms into content itself, enforces duration, tracks rev-share (e.g., with talent or creators), and supports revocation if misused (e.g., brand misalignment or platform violations).

Creation Rights Exchange (CRX)

• Verification: Internal teams, media buyers, platforms, and AI tools can verify in real time whether campaign assets are cleared for use, before publication or distribution.
• Enforcement: The Content ID Layer detects unlicensed reposts, expired campaign reuse, AI-generated knockoffs, or influencer content used beyond agreed term, triggering takedown or monetization automatically.
• Interoperability: CRX integrates with ad tech platforms (e.g., DSPs, CMS, DAMs, social schedulers), making rights enforcement and license validation seamless from briefing to campaign sunset.

Example Scenario

You are a global brand that launches a campaign using influencer reels, AI-assisted product photos, and licensed music. Months later, regional teams reuse the assets without checking the terms. One creator files a DMCA, and the music license expires.

With CRM, the brand sees all licenses in one place, gets alerts before expirations, and can automate rev-share with influencers. CRX flags the expired music and blocks further use, while the Content ID Layer monitors the web for clones or unauthorized UGC campaigns.