Agency

Problem:

Agencies manage high volumes of creative output (campaigns, assets, content, talent work), but face challenges tracking rights across clients, contractors, platforms, and formats. Unlicensed reuse, unclear ownership, and AI-generated derivatives put agencies and their clients at legal and reputational risk.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Agencies register all creative outputs, designs, copy, campaign footage, influencer content, voiceovers, pitch decks. The Provenance Graph captures contributions from internal teams, freelancers, vendors, and clients, logging timelines and version control.
• License: Use Smart Licensing to define terms for client handover, usage windows, exclusivity, geography, media formats, and influencer/model rights.
• Monetize: Dynamic Metadata enables built-in rev-share with contributors, time-based usage rights (e.g., campaign expires in 6 months), and automatic handling of revocations, opt-outs, or AI restrictions.

Creation Rights Exchange (CRX)

• Verification: Clients, media platforms, partners, and publishers can verify content licensing before using assets in print, digital, broadcast, or AI tools, reducing legal risk and speeding up approvals.
• Enforcement: The Content ID Layer detects unauthorized reuse of agency-created content (e.g., videos, slogans, design motifs), even across modified formats or AI clones, triggering takedown, attribution, or licensing flows.
• Interoperability: CRX connects with agency workflow tools (e.g., Adobe CC, Frame.io, Notion, DAMs), client approval portals, and media buying platforms to automate rights tracking, clearance, and usage enforcement.

Example Scenario:

You are a digital agency that builds a campaign for a client including licensed music, influencer content, and original animations. Later, a competitor uses modified versions of the visuals in an AI-generated ad. CRX detects the overlap, and CRM automatically enforces licensing terms, blocking use or demanding attribution or compensation for the agency and contributors.