Beauty

Problem:

Beauty creators, whether brands, influencers, or cosmetic formulators, face copycat products, stolen looks or tutorials, unauthorized use of brand assets, and AI-generated knockoffs. Attribution, licensing, and monetization are fragmented across platforms.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Creators register original beauty content, formulations, product packaging, tutorials, makeup looks, campaigns, or branded filters. The Provenance Graph records authorship, collaborators (e.g., makeup artists, chemists), and any IP inputs (e.g., third-party assets, AI tools).
• License: Use Smart Licensing to define how a tutorial, image, or brand likeness can be used, e.g., influencer UGC for a campaign, or a formula licensed to a manufacturer under exclusivity.
• Monetize: Dynamic Metadata enables revenue-sharing for product co-creations, influencer deals, or affiliate campaigns, and supports AI opt-out (e.g., “do not train on my face” or “do not replicate my product visuals”).

Creation Rights Exchange (CRX)

• Verification: Platforms (e.g., YouTube, TikTok, Sephora.com) can verify whether a brand has rights to reuse influencer content, product claims, or visual designs.
• Enforcement: The Content ID Layer flags AI-generated makeup tutorials that mimic a creator’s look, counterfeit packaging visuals, or deepfake beauty campaigns using real creators’ likenesses.
• Interoperability: CRX integrates with e-commerce platforms, content marketplaces, and social APIs to automate content validation, affiliate tracking, and takedown or monetization workflows.

Example Scenario:

You are a beauty influencer who creates a viral tutorial using a self-developed eyeshadow palette. Months later, an AI tool replicates her look and voice to create synthetic tutorials. The Content ID Layer detects the unauthorized use, and CRX enforces either takedown or automated monetization, based on the original license settings.