Filmmakers face complex, multi-party rights management (scripts, footage, music, VFX, talent, IP), slow licensing and royalty processes, and growing threats from unauthorized derivatives, especially via AI remixes, pirated copies, and unlicensed cross-platform use.
How Creation Rights Solves This:
Creation Rights Management (CRM)
Register: Writers, directors, producers, editors, and post houses register scripts, cuts, scores, sound design, character likenesses, and VFX sequences. The Provenance Graph documents who contributed what, when, and with what source materials (e.g., IP adaptations, archival footage).
License: Use Smart Licensing to define clear terms for theatrical release, streaming, regional distribution, or festival use, plus reuse rights for scores, clips, or character likenesses.
Monetize: Dynamic Metadata enables automatic royalty calculations across unions (e.g., WGA, DGA, SAG-AFTRA), production studios, and licensing partners. It supports clauses like revenue sharing by window (box office vs. streaming), time-limited exclusivity, or moral rights protections.
Creation Rights Exchange (CRX)
Verification: Distributors, streamers, and advertising partners can verify clearance of every component (e.g., soundtrack, stock footage, AI-generated scenes) in real time before distribution or promotion.
Enforcement: The Content ID Layer scans for unlicensed clips, derivative films, fan edits, or AI-generated remakes (e.g., scene-for-scene recreations) and enables takedowns or monetization.
Interoperability: CRM/CRX integrates with editing suites, distribution pipelines, and rights clearance teams via APIs/SDKs, automating usage tracking, rev share, and rights alerts.
Example Scenario:
A sci-fi indie film includes licensed music, public domain imagery, and an AI-upscaled character. Five months after release, an AI video tool replicates the film’s plot and dialogue. CRX detects the pattern, Content ID confirms derivative use, and the smart license enforces attribution, monetization, or takedown, depending on preset rules.
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