Hospitality

Problem:

Hotels and hospitality brands produce vast amounts of original content, architecture, interior design, menus, experiences, photos, and branded media, that are often reused, scraped by AI, or copied by competitors without attribution, permission, or monetization. Licensing third-party content (e.g., influencer posts, local artwork, music) is also fragmented and risky.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Hospitality providers register brand content, interior designs, experience concepts, promotional videos, photography, signature scents/menus, music playlists, and influencer collaborations. The Provenance Graph logs creation, contributors (e.g., architects, chefs, designers), and usage terms.
• License: Use Smart Licensing to define commercial, editorial, promotional, or limited-use licenses, e.g., for travel agencies, booking platforms, or metaverse representations.
• Monetize: Dynamic Metadata allows hospitality brands to embed rev-share agreements (e.g., with creators or performers), control licensing across regions and platforms, and restrict use in AI training, cloning, or imitation scenarios.

Creation Rights Exchange (CRX)

• Verification: Booking sites, travel media, metaverse platforms, or AI content generators can verify whether they have the right to use photos, videos, virtual experiences, or narratives tied to a property or brand.
• Enforcement: The Content ID Layer detects unlicensed reuse, such as AI-generated hotel walkthroughs mimicking a brand’s design, scraped videos or influencer posts republished without credit, or copycat experiences on competitor sites.
• Interoperability: CRX integrates with CMS platforms, booking engines, loyalty apps, and AI tour creators, enabling automated rights enforcement and frictionless licensing at scale.

Example Scenario:

You are a boutique hotel that produces a campaign featuring a locally inspired aesthetic, exclusive music, and an immersive dinner experience. A competitor uses AI to replicate the look, music, and food pairing. CRX identifies the copied elements via the Content ID Layer, and CRM-enforced metadata either blocks the use, demands payment, or triggers automated licensing.