NIL (Name, Image and Likeness)

Problem:

Public figures, including student athletes, creators, streamers, and virtual influencers, are increasingly vulnerable to unauthorized use of their identity in deepfakes, AI-generated content, fake endorsements, and cloned avatars. Current NIL protections are fragmented, hard to enforce, and reactive rather than proactive.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Individuals (or their agents) register their name, image, voice, signature poses, catchphrases, biometric data, and avatar likenesses. The Provenance Graph binds real-world and digital identity to verified ownership.
• License: Use Smart Licensing for appearances, endorsements, merchandise, AI modeling, NIL in games, or influencer campaigns, with control over use cases, durations, media formats, and geographies.
• Monetize: Dynamic Metadata supports rev-share (e.g., with sponsors or agencies), usage tracking, AI opt-outs, and automatic payment routing for NIL use in media, platforms, or training sets (e.g., voice synthesis, facial motion capture).

Creation Rights Exchange (CRX)

• Verification: Brands, platforms, game studios, media companies, and AI developers can verify rights to use someone’s NIL in real time, preventing fake partnerships, avatar theft, or unauthorized endorsements.
• Enforcement: The Content ID Layer detects deepfakes, AI-generated likenesses, name misuses, synthetic voices, or cloned personas, triggering takedowns, licensing enforcement, or monetization claims.
• Interoperability: CRX connects to social platforms, endorsement marketplaces, streaming services, digital twin engines, and metaverse environments, automating NIL tracking, validation, and rights compliance at scale.

Example Scenario:

You are a college athlete who signs a brand deal that licenses their NIL for six months in apparel ads. Months later, an AI-generated avatar of the athlete appears in a competing brand’s virtual store. CRX flags the unauthorized likeness, and CRM metadata triggers enforcement, revoking use or initiating licensing and payment.