Photography

Problem:

Photographers face rampant image theft, uncredited reposts, unauthorized commercial use, and AI scraping of their portfolios. Tracking where and how their photos are used, especially across social media, stock platforms, and AI datasets, is nearly impossible without technical rights infrastructure.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Photographers register original works, portraits, landscapes, editorial, event, commercial, or archival photos. The Provenance Graph records authorship, time/place of capture, subject consents, licensing status, and post-processing details.
• License: Use Smart Licensing to set usage terms, e.g., editorial use only, limited-time brand use, NFT minting, exclusive rights for a campaign, or restrictions on AI training.
• Monetize: Dynamic Metadata allows revenue sharing (e.g., between photographer and agency or model), revocation clauses (e.g., for ethical use), attribution requirements, and commercial vs. creative commons distinctions.

Creation Rights Exchange (CRX)

• Verification: Media platforms, brands, publishers, and AI labs can verify whether they have rights to use or display a photo, and under what terms.
• Enforcement: The Content ID Layer detects reposts, crops, filters, remixes, and AI-generated images that closely replicate registered photographs, triggering takedowns or licensing.
• Interoperability: CRX integrates with stock photo platforms, CMS tools, generative AI datasets, and social media APIs to automate rights validation, attribution, and licensing actions.

Example Scenario:

You are a photojournalist who captures a protest image and licenses it for one-time editorial use. Weeks later, it is reposted in an ad campaign and used to train an AI political art generator. CRX detects the unauthorized uses, and CRM-enforced metadata prompts takedown or payment based on embedded licensing conditions.