Sports

Problem:

Athletes and sports organizations generate massive amounts of valuable content, footage, likenesses, stats, interviews, that are frequently reused without consent in highlight clips, social media edits, AI simulations, fantasy apps, and deepfakes. Licensing is fragmented, enforcement is slow, and monetization is uneven, especially for athletes.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Athletes, teams, leagues, and creators register game footage, interviews, likenesses, training data, personal branding, and fan-created media. The Provenance Graph records who created, owns, or contributed to what (e.g., videographers, commentators, players).
• License: Apply Smart Licensing for broadcast rights, fan remixes, AI simulations, digital collectibles, sponsorship use, or commercial republishing (e.g., reels, ads).
• Monetize: Dynamic Metadata encodes rev-share with players, leagues, and media partners; controls use in generative AI (e.g., for training virtual athletes or avatars); enforces attribution and takedown rights; and enables royalty streams for digital re-use (e.g., TikTok edits, NFTs).

Creation Rights Exchange (CRX)

• Verification: Brands, AI developers, broadcasters, fantasy platforms, and social media networks can verify rights to use athlete footage, images, stats, or voice clips before publishing or monetizing them.
• Enforcement: The Content ID Layer detects unauthorized highlight videos, AI-generated simulations, deepfake athlete endorsements, or re-used crowd footage, triggering enforcement based on license terms.
• Interoperability: CRX integrates with sports CMS systems, video editing platforms, league media libraries, athlete portals, and fan content apps, automating compliance, tracking, and payment.

Example Scenario:

You are a footballer who scores a viral goal that gets used in dozens of TikTok compilations and an AI-generated training simulator. CRX detects the use via the Content ID Layer, and the Smart Licensing automatically routes monetization to the athlete and club based on preset metadata, while blocking commercial uses not authorized.