TV

Problem:

TV creators and producers face fragmented rights management, difficulty clearing music/clips/assets across geographies and platforms, and increasing risk of AI-generated or user-generated content infringing on their IP. Licensing and royalty flows are slow, opaque, and often disputed.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Writers, directors, producers, and studios register scripts, episodes, characters, audio, and visual assets. The Provenance Graph captures who created what, when, and from which source materials (e.g., adapted from a book, based on a song, co-written by a WGA member).
• License: Apply Smart Licensing to define syndication, distribution, adaptation, or streaming terms (e.g., regional limits, time windows, platform tiers).
• Monetize: Set Dynamic Metadata for complex revenue splits (e.g., SAG/AFTRA talent, production partners, soundtrack licensors), revocation conditions (e.g., moral rights, canceled distribution), and AI training restrictions.

Creation Rights Exchange (CRX)

• Verification: Broadcasters, streaming platforms, and advertisers can verify clearance of all elements (e.g., music, B-roll, voice models, branded content) before airing or distributing.
• Enforcement: The Content ID Layer identifies unauthorized clips, fan edits, deepfake versions, or AI-generated lookalikes across platforms, triggering takedowns or monetization flows.
• Interoperability: CRX APIs can plug into post-production, VFX, and syndication workflows to automate tracking of asset usage, versioning, and license compliance.

Example Scenario:

Your TV production uses a vintage song and some generative B-roll footage. Years later, an AI-generated web series replicates scenes, voice likenesses, and music style. CRX detects derivations, Content ID flags matches, and the embedded Dynamic Metadata either revokes use or auto-generates royalty splits to all original rights holders.