Models

Problem:

Models, whether human, virtual, or voice-based, are increasingly subject to unauthorized use of their likeness, voice, or biometric data across ads, AI systems, deepfakes, and digital clones. Once their image is online, it’s difficult to control where, how, or if they’re compensated for its use.

How Creation Rights Solves This:

Creation Rights Management (CRM)

• Register: Models (or their agents) register photos, videos, 3D scans, voice recordings, poses, motion captures, and biometric signatures. The Provenance Graph links identity, usage history, shoot dates, and licensing contracts.
• License: Apply Smart Licensing for different types of use, e.g., editorial, commercial, platform-specific, AI training, digital double use, or virtual product placement.
• Monetize: Dynamic Metadata encodes appearance fees, usage windows (e.g., 6 months in North America only), royalty shares (e.g., if reused in AI-generated content), AI opt-in/out, and moral rights (e.g., revocation for offensive use).

Creation Rights Exchange (CRX)

• Verification: Brands, platforms, and AI tools can verify usage rights before using a model’s likeness, voice, or persona in media, virtual try-ons, or synthetic ads.
• Enforcement: The Content ID Layer detects unauthorized deepfakes, cloned avatars, AI-generated commercials, or re-posted campaign materials featuring the model, triggering automatic enforcement (e.g., takedown, payment, or legal action).
• Interoperability: CRX connects with casting platforms, ad networks, AI tools, and image/voice generation engines to ensure rights compliance, attribution, and payment tracking across environments.

Example Scenario:

You are a model who does a photoshoot for a luxury brand with a 6-month usage license. A year later, an AI fashion app uses her face and pose in a synthetic ad for a competitor. CRX flags the violation, and CRM metadata enforces takedown or triggers compensation and legal remedies via the original contract terms.